Cost to buy all included leads
£49,400
494 leads × £100 each
BROADBENCH / 2026 ANALYSIS
Why are leads dropping out?
A single consistent scope for the reasons, partner patterns and commercial scenario: 494 leads across 25 partner attributions, with the requested attribution excluded from every figure.
01 / THE SNAPSHOT
The scale of the drop-out
02 / COMMERCIAL SCENARIO
Lead spend and revenue at risk
YOUR ASSUMPTIONS
What it cost to buy the included leads, and what gross sales value the current drop-outs might represent if they had converted at the assumed rate. Adjust the figures below.
These are your illustrative inputs, not verified invoices or realized sales.
Illustrative gross revenue at risk
£60,300
134 current DOOPs × 30% × £1,500
All-lead modeled gross sales value
£222,300
494 leads × 30% × £1,500
SPEND ON CURRENT DOOP LEADS · INCLUDED ABOVE
£13,400
134 × £100 is part of the £49,400 acquisition spend, not an extra expense. All-lead modeled gross value less lead spend is £172,900 before other costs; it is not profit.
The £60,300 is a counterfactual, not booked revenue or a proven loss: it applies the same 30% conversion assumption to the 134 currently dropped-out leads. It is already part of the £222,300 all-lead model and must not be added to it. Actual conversions, recoverability, commissions, servicing and other costs are unknown.
THE WHY
Recorded DOOP reasons
The four Salesforce status-detail categories for this report's filtered cohort. Select a reason to filter the partner table below.
THE PATTERN
Month by month
How many included leads arrived each month and how many are now dropped out.
Leads received Currently DOOP
Recent cohorts have had less time to reach a final outcome. This is observed current status, not a final conversion rate.
03 / SOURCE PERFORMANCE
Where do the DOOPs come from?
| Reason mix |
|---|
SIDE-BY-SIDE
Compare two partners
Choose any pair to compare volume and recorded reasons. Rates use all leads from each included partner in the selected period.
04 / BELOW THE HEADLINE
What the DOOP Notes reveal
Each included dropped-out lead has a DOOP Note, but a populated note is not always an explanation. Themes are interpreted from redacted notes and are not additional Salesforce picklist values.
PRIMARY NOTE THEME
Underlying booking blockers
THE KEY DISTINCTION
A booked-out prospect is not the same as an unreachable one.
The intervention should reflect the actual recorded reason and the partner's pattern.
How this was measured05 / THE EVIDENCE
How to read this
01
One filtered population
A single requested attribution is excluded from every displayed metric, chart, note theme, partner list and commercial scenario. The snapshot covers Leads created 1 January–30 September 2026; deleted leads are excluded.
02
A frozen status snapshot
“Dropped Out of Process” is a current Lead status, not a historical funnel. A later live Salesforce check showed one additional included DOOP after this extract; all figures here intentionally stay on the earlier, internally consistent snapshot. Newer cohorts are less mature.
03
Scenario ≠ realized loss
Gross revenue at risk applies the assumed conversion rate to current DOOPs; acquisition spend applies the assumed unit cost to all included leads. Neither is a confirmed invoice, sale, profit or recoverable loss.
04
Notes and speed limitations
Notes themes were classified after redaction. Recent filtered note-quality subcounts were not independently verified, so they are not estimated. Exact first-contact time remains unmeasured.